It is time to explore HBCU Collection!
Fashion collaborations aren’t anything new, but this Ralph Lauren partnership is. For the first time ever, Ralph Lauren released their limited edition capsule collection inspired by the historic HBUC’s Morehouse and Spelman Colleges. Indeed, the Ralph Lauren capsule collection is huge.
Why Feature Historically Black Colleges and Universities (HBCUs) Collections?
The historically black educational institutions, like Morehouse College and Spelman College, are home to many successful names in the media and history. These influential personalities include the late Dr. Martin Luther King Jr., who attended Morehouse College for his higher education. Spike Lee, Samuel L. Jackson, Keshia Knight Pulliam (aka Rudy from The Cosby Show), and even Alice Walker (Author of the novel The Color Purple) all attended the illustrious colleges.
The new collection is an extension of the partnership between Ralph Lauren and the colleges. It’s an opportunity to showcase the fashion in black life and experiences of students in HBCUs. Consumers can look forward to an array of letterman sweaters, silk-wrapped skirts, and vintage knitted sweaters with an affordable price point for its marketable audience. Indeed, this is an affordable fashion collection.
“It’s so much more than a portrayal of a collegiate design sensibility,” CCO and Executive Chairman of Ralph Lauren said Tuesday. “It’s about sharing a more complete and authentic portrait of American style and of the American dream—ensuring stories of Black life and experiences are embedded in the inspiration and aspiration of our brand.”
Later this month, you can continue the celebration by viewing the film, “A Portrait of the American Dream” on March 28th on the official Ralph Lauren website. Check out the trailer below:
