For lovers of sustainable shoes or any type of footwear, here is a piece of exciting news about a new shoe collection coming to you.
H&M is partnering with Good News, a British shoe brand, to deliver sustainable unisex shoes. It will have seven pairs of sneakers, one slider option, and a small shoe collection for kids. Women aren’t left out of this, as a collection of comfortable women’s footwear is available.
The British-based brand Good News raises awareness of the damage manufacturing footwear does to our Earth. They aim to create a solution and challenge everyday footwear in the fashion industry.
Partnering with H&M for this Sustainable Shoe Collection
H&M, one of the biggest retail stores in the world, is making greater efforts to push sustainability in its brand. A perfect way to do so is by collaborating with Good News Brand, which is H&M’s first shoe collaboration using sustainable material.
In the construction of the collection of shoes, each element was considered to contain recycled material, including Tencel, organic wool, hemp, and recycled rubber. The main material focused on is Bananatex, a durable and waterproof plant-based fabric.
Bananatex is made out of banana plants that come from a natural ecosystem in the Philippines that functions without the use of dangerous chemicals.
Not only are these two brands concentrated on bringing a sustainable collection of shoes to everyone, but they also incorporate fun into them all. Good News is known for its retro style; therefore, an assortment of colors and patterns will be featured. The collection will be released online at hm.com on April 1st and across the US at selective stores on April 15th.
