H&M is partnering with British brand Good News to deliver a sustainable unisex shoe collection. It will have seven pairs of sneakers, one slider option, and a small collection for kids.
The British-based brand, Good News raises awareness of the damage manufacturing footwear does to our Earth. They aim to create a solution and challenge everyday foot-wear in the fashion industry. H&M, one of the biggest retail stores in the world is making greater efforts to push sustainability in their brand. A perfect way to do so is collaborating with Good News as it is H&M’s first shoe collaboration using sustainable material.
In the construction of the shoes, each element was considered to contain recycled material that includes Tencel, organic wool, hemp, and recycled rubber. The main material focused on is Bananatex, a durable and waterproof plant-based fabric. Bananatex is made out of banana plants that come from a natural ecosystem in the Philippines that functions without the use of dangerous chemicals.
Not only are the two brands concentrated on a sustainable collection but also a fun one. Good News is known for its retro style therefore an assortment of colors and patterns will be featured. The collection will be released online at hm.com on April 1st and across the US at selective stores on April 15th.