All heros don’t wear capes is the saying, right? Those professional face slayers that we’ve admired and befriended virtually on YouTube and Instagram are making their way to NYC this weekend for the fifth anniversary of Beautycon. Yes, a whole event dedicated to dissecting the everyday life of beauty, style, and branding.

If you aren’t necessarily a beat faced beauty, but want to learn the ropes. No sweat! There’s a little something for everyone to get into. Within the two day event, attendees can look forward to sessions that explain beauty representation, fighting the fear of being yourself, making money in beauty (because this is what’s most important), and even a few dance breaks to literally break up the monotony of the day. Sponsors such as Target, Shea Moisture, Dove, Revlon and plenty of other household names have joined forces to ensure that attendees enjoy a top of the line experience.

Unfortunately, this has been sold out for a couple days now, but if you’re an industry insider you can still quickly request tickets before the big weekend. Who is your favorite makeup artist? Who are you looking forward to seeing this year? Let us know below and check out and @beautycon on Instagram for more info and extra details!



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