The devastating losses that people have suffered due to the LA fires has been the cause of an outpour of support nationwide, reminding us that humanity and our commitment to come together in times of need, remain stronger than ever. In response, many fashion brands have given back in some substantial way through financial donations, clothing donations and upcycled donated goods to those affected by the fires. Below are a few of the numerous efforts of fashion brands to give back to the people of LA who have lost everything in these past few weeks.
Sustainable Efforts:
Re-clothe Recovery is an Altadena based organization that is a “sustainable fashion initiative focused on empowering fire relief efforts” according the Re-Clothe Recovery Website. The organization provides three services: donated apparel, community aid and hair assistance at a heavily discounted price or for free. For those who need the Re- Clothe Recovery services, go to the website to make a reservation for any of the three services provided. To support, all financial donations are being accepted here: https://www.re-clotherecovery.org/donation
Altadena Girls was created right after the fires by 14 year old, Avery Colvert to “focused on restoring normalcy” to teen girls who lost their homes in the Eaton Canyon Fire. Colvert is an 8th grader at Eliot Arts Magnet in Altadena, and tragically burned down on January 8th with other schools in the area She started Altadena Girls as a grassroots effort to supply clothing and necessities for her classmates. Through social media, the organization has become “a national movement dedicated to giving, community, connection, resilience, and opportunity.” according to a CBS report. Altadena Girls’ mission is to create a safe, welcoming space where girls can heal, thrive, and build brighter futures. For financial gifts, Donate here.
Money and Product Donations
Deckers Brands: The parent company of UGG, Koolaburra, Teva, and Ahnu has pledged $1 million to support wildfire relief efforts, with funds allocated to Direct Relief and the American Red Cross Los Angeles Region. “Our hearts are with all of those affected by the horrific and devastating fires that continue to rage in Los Angeles and Ventura Counties,” Stefano Caroti, chief executive officer of Deckers Brands, said in a statement.
Skechers Pledges More than $1 Million to Aid California Wildfire Relief according to a Footwear News report. Alongside this pledge, the shoe company is partnering many LA based and national organizations offering financial donations and goods. Skechers’ is committed to focusing their charitable work on children and families and showing that committed by partnering with: American Red Cross, Baby2Baby, California Fire Foundation Wildfire & Disaster Relief Fund, Pasadena Education Foundation / Eaton Fire Response Fund and YMCA Metropolitan Los Angeles
Marc Fisher Footwear: The company has donated $20,000 to the Two Ten Footwear Foundation for immediate relief and essential resources to LA fire victims. The company made a statement in an email to the Footwear News stating “we are working with trusted partners, Delivering Good, Inc. and Giving Generously, to distribute footwear for men, women, and children, and will continue to reach out to other partners to ensure support is delivered effectively and swiftly.”
Nike: Soon after the fires spread, the company contributed $7.8 million in financial and product donations towards fire victims. There was also an undisclosed contribution that was matched through its Employee Matching Gift Program. Furthermore, the Nike Foundation committed cumulatively $750,000 to the American Red Cross; a $500,000 donation to Los Angeles Fire Department Foundation; $500,000 to the World Central Kitchen; additionally the Nike, Jordan, and Converse brands have committed over $6 million in product to the Good360.

Rent the Runway: The fashion rental service is offering free two-month membership to 10,000 wildfire victims, providing access to designer clothing. Additionally, they are donating thousands of items to the YMCA of L.A. for those in need
For Love & Lemons: his brand is sending clothing packages to individuals who have lost their homes due to the fires.
Chinese Laundry has pledged to donate 15,000 pairs of shoes to individuals impacted by the fires. Additionally, there is an options for customers to contribute to the LAFD Wildfire Emergency Fund when they checkout online.
Evolution Design Lab based in Pasadena and has transformed their office into a community hub for donations. “Our community is very much in need,” said Jennet Chow, founder and co-chief executive officer of Evolution Design Lab. The company is donating over 4,000 brand new shoes from its Jellypop and Jellypop kids brands, and is working with Two Ten now to help distribute more brands in our area.”
Vuori: The California based brand has directed their clothing donations to their partner: https://www.4goodcommunity.org/
Special Collections and Proceeds Donations:
Sergio Hudson: Mr. Hudson has a created a special designed T-shirt under his brand to give back to the people of LA. The Rise LA Disaster Relief T-shirt is now on pre-order on the website and social media. The brand is committing 100 % of the proceeds directly to the victims of the LA County Fires. A special statement is on the website sending a hopeful message to all those affected: “To everyone working to piece things back together, know that you are not alone. Together, we are stronger, and together, we will rebuild. From the ashes, like a phoenix, we will rise. With Love, Team Sergio Hudson”
Clare V.: The brand launched the “Los Angeles Je T’Aime” collection, with all proceeds donated to the Red Cross to support wildfire relief efforts. The collection is now online for pre-sale to be shipped out on February 10, 2025 : https://www.clarev.com/pages/los-angeles-je-taime
Big Bud Press released a special-edition shirt and matching tote bag, donating its proceeds to the Pasadena Community Job Center to aid those affected by the fires. The limited-edition shirt is sold out and the matching tote currently sold out and will be available again on January 30, 2025.
The fashion industry is making a profound impact to help the people of LA to get back on their feet. While everyone recognizes this will only replace a fraction of what people have lost, the support certainly moves everyone in the direction towards recovery.